Students at the Bauhaus University in Weimar were looking at alternative ways of marketing the results of high-tech research. The collaboration between the university and the CiS Research Institute for Microsensors and Photovoltaics came about as part of an interdisciplinary “prototype seminar” held by the Chair of Media Management. The aim of the seminar was to find new, generally comprehensible and attractive ways of accessing the application possibilities of high-tech solutions in need of explanation.
The CiS task was related to the optoelectronic in-ear sensor developed in the “INMONIT” project for the non-invasive measurement of cardiovascular parameters. Its wide range of applications, such as patient monitoring, home care, fitness, sports, etc., will appeal to people of all ages and life situations.
In contrast to the previous technical-oriented marketing of CiS, the students focused on the basic principle of “helping”: “What help does the CiS sensor technology offer?” To this end, in addition to an exciting audio presentation by illustrator Benjamin Prentki, a series of posters was designed, centered on graphic representations of people in familiar life situations such as work, leisure, sports or sleep. The link to the situation-related “help offer”, the functionality of the CiS sensor, is intended to appeal emotionally and arouse interest.
This approach can be used for presentations of the CiS at trade fairs, at conferences on health maintenance and production as well as in public spaces. Furthermore, the collaboration within the project proved to be fruitful for all participants. On the one hand, understanding for the respective conceptual and mental worlds emerged, and on the other hand, it became clear that interdisciplinary cooperation leads to interesting synergy effects, according to Stella Simon and Arne Behr, both media culture students and members of the Bauhaus team.
CiS will present new results on vital sign sensor technology at the COMPAMED 2012 trade fair, IVAM product market “High tech for Medical Devices” in hall 8a, booth no.: G 19.5
